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Research papers

Doing more with less

Recession can prompt unusual levels of creativity. We need to do more with less. Researchers need to increase their business impact. The presenters argue that the way to reach this for qualitative research is by crossing three boundaries;1) they...

Catalogue: Qualitative 2012: Informing Strategic Decision Making And Action
Authors: Charles Hageman, Tom De Ruyck, Annelies Verhaeghe
Company: Air France-KLM Group
November 8, 2012
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Citation

Hageman, De Ruyck and Verhaeghe (2012a, November 08). Doing more with less. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/doing-more-with-less